The Team

Lorna Cuddon, Managing Director

Lorna founded Zyme Communications in July 2010, and has grown the business into a successful agency with offices in Cambridge and Manchester in the UK, providing strategic and specialist advice to over 50 life science organisations across Europe and the US.

With over 15 years experience in PR and marketing in the life science sector, Lorna was previously Associate Partner at international communications agency College Hill Life Sciences (now Instinctif Partners), where she was responsible for the company’s largest portfolio of clients. She also gained in-house experience as Marketing Manager at NextGen Sciences and Consultant at Sagentia (formerly Scientific Generics).

Lorna has a degree in Natural Sciences, majoring in Biology and Biochemistry and is an Associate member of the Chartered Institute of Marketing.

Katie Odgaard, Account Director

Katie has over eight years experience in life science PR and marketing, including project management, technical copywriting, media outreach, conference and event planning and support, and strategic communications planning. Clients have included Horizon Discovery, Abcam, GATC Biotech, BioFocus (now part of Charles River), GE Healthcare, Illumina, Cancer Research Technology, Oxitec, Promega, Gyros AB, and MRC Technology.

Katie was previously Account Manager at College Hill Life Sciences (now Instinctif Partners), and holds a Bachelor’s degree in Genetics from the University of Liverpool.

Sarah Jeffery, Project Director

As a marketing and communications specialist, Sarah Jeffery has over 20 years’ experience leading growth, brand awareness and strategic initiatives for healthcare companies – from life sciences through to clinical practice.  As Head of Public Relations & Communications for The Practice PLC, Account Director for Northbank Communications (now part of College Hill Life Sciences) and Marketing Communications Manager for GE Healthcare, she has proven success in directing product launches, marketing campaigns, PR, corporate and employee communication programmes. Sarah has an Honours Bachelor of Science degree in microbiology from UCL, where she stayed to complete two years post graduate research in biochemical engineering.

Rebecca Down, Science Writer

Becky Down small bwRebecca, is an accomplished health and science communicator with 17 years’ experience gained through in-house pharmaceutical, creative agency and NHS roles. As Communications Manager at Napp Pharmaceuticals, Rebecca was responsible for delivery of strategic corporate and brand communication programmes across the UK business. She has also held senior/Director positions within agency settings, focusing on provision of high quality, engaging editorial content for UK and global pharmaceutical clients. Rebecca has a PhD in biochemistry from Kings College London and a diploma in Crisis Communications from the Chartered Institute of Public Relations (CIPR).

Gemma Price, Science Writer

Gemma has a first class degree in Natural Sciences from Cambridge University, an MPhil in Biochemistry and a diploma in Science Communications. She has worked in marketing and PR for science companies since 2003, having managed numerous private and public sector company accounts.

She has also held posts at King’s College London and BioMed Central, publicising scientific and medical research. Gemma is a member of the Medical Journalists Association.

Ellen Pammenter-Fry, Account Executive

ellen-pf_v2Ellen has a degree in Environmental Science and Geology and has over 15 years of industry experience. Ellen currently provides client support for companies including Abcam, Ario Pharma, Biochrom, Cancer Research Technology, Gyros, Health Enterprise East, MRC Technology and Optibrium.