Lorna Cuddon, Managing Director
Lorna founded Zyme Communications in July 2010, and has grown the business into a successful agency with offices in Cambridge and Manchester in the UK, providing strategic and specialist advice to over 50 life science organisations across Europe and the US.
With 20 years’ experience in PR and marketing in the life science sector, Lorna was previously Associate Partner at international communications agency College Hill Life Sciences (now Instinctif Partners), where she was responsible for the company’s largest portfolio of clients. She also gained in-house experience as Marketing Manager at NextGen Sciences and Consultant at Sagentia (formerly Scientific Generics) and TTP Plc.
Lorna has a degree in Natural Sciences, majoring in Biology and Biochemistry and is an Associate member of the Chartered Institute of Marketing.
Katie Odgaard, Account Director
Katie has over ten years’ experience in life science PR and marketing, including project management, technical copywriting, media outreach, conference and event planning and support, and strategic communications planning. Clients have included Horizon Discovery, Abcam, Avacta, GATC Biotech, BioFocus (now part of Charles River), GE Healthcare, Illumina, Cancer Research Technology, Oxitec, Promega, Gyros AB (now Gyros Protein Technology), and MRC Technology (now LifeArc).
Katie holds a Bachelor’s degree in Genetics from the University of Liverpool.
Sarah Jeffery, Project Director
As a marketing and communications specialist, Sarah Jeffery has over 20 years’ experience leading growth, brand awareness and strategic initiatives for healthcare companies – from life sciences through to clinical practice. As Head of Public Relations & Communications for The Practice PLC, Account Director for Northbank Communications (now part of College Hill Life Sciences) and Marketing Communications Manager for GE Healthcare, she has proven success in directing product launches, marketing campaigns, PR, corporate and employee communication programmes. Sarah has an Honours Bachelor of Science degree in microbiology from UCL, where she stayed to complete two years post graduate research in biochemical engineering.
Michelle Ricketts, Account Manager
Michelle has several years’ life science communication experience and has acquired skills in press release and content writing, marketing, advertising, branding, event management and social media through her work in the charity sector, agency and in-house marketing teams. Previously Michelle was Science Marketing Specialist and Content Writer at Axol Bioscience.
Michelle has a PhD in Genetics from the University of Edinburgh during which she was actively involved in a variety of public engagement activities. She has also worked as a researcher at the Institute of Cancer Research and Wellcome Trust Sanger Institute.
Rebecca Down, Science Writer
Rebecca, is an accomplished health and science communicator with 17 years’ experience gained through in-house pharmaceutical, creative agency and NHS roles. As Communications Manager at Napp Pharmaceuticals, Rebecca was responsible for delivery of strategic corporate and brand communication programmes across the UK business. She has also held senior/Director positions within agency settings, focusing on provision of high quality, engaging editorial content for UK and global pharmaceutical clients. Rebecca has a PhD in biochemistry from Kings College London and a diploma in Crisis Communications from the Chartered Institute of Public Relations (CIPR).
Ellen Pammenter-Fry, Account Executive
Ellen has a degree in Environmental Science and Geology and has over 15 years of industry experience.
Ellen currently provides client support for companies including Avacta, Cambridge Epigenetix, Innova Biosciences, Metrion Biosciences, LifeArc, Optibrium and Owlstone Medical.
Lily Jeffery, Account Executive
Lily graduated in 2017 with a first class degree in Biomedical Sciences from Newcastle University. As part of her final year she completed a research placement in type 2 diabetes reversibility through diet and lifestyle management.
Lily has previous marketing experience working with a start-up company researching the science behind beauty products, in particular using social media to research the latest and upcoming products to review.