BIO-RAD WRITING PROJECT Case Study

Bio-Rad Laboratories, Inc. (Bio-Rad) is a global leader in developing, manufacturing, and marketing a broad range of products for the life science research and clinical diagnostics markets. Based in Hercules, California, Bio-Rad operates a global network of research, development, manufacturing, and sales operations with over 8,200 employees and $2.8 billion in revenues in 2022. The company’s customers include universities, research institutions, hospitals, food safety and environmental quality laboratories, and biopharmaceutical companies. Together, they develop innovative, high-quality products that advance science and save lives.

Zyme has been working with Bio-Rad since 2018, providing comprehensive PR support to raise awareness of the Company and its life science research products.

As an additional project, Bio-Rad requested Zyme’s support for development and drafting of a series of articles, as part of Bio-Rad’s ‘Antibody Therapeutics’ content track.

The project aimed to create content that connects with the target audiences on their research goals, pain points and / or trends across downstream purification and drug discovery, and to raise awareness of how Bio-Rad supports these specific areas.

Our approach to the content development project included:

• Management of project timelines to ensure delivery of drafts, review rounds, and final versions to meet deadlines
• Advising on article direction and content to align with briefs and client expectations
• Interviewing Bio-Rad SMEs to obtain thought-leadership commentary, to supplement company materials
• Researching, drafting, and editing articles:

• Incorporating relevant peer-reviewed publications, case studies, applications notes, and testimonials, as appropriate
• Tailoring the tone, style and structure to engage the target audiences, specific to each article

• Drafting email copy to accompany each article, for use as part of Bio-Rad marketing campaigns

• Suggesting relevant images and figures to enhance the articles

Deliverables for the project included:

• High quality and engaging articles:

• Four articles covering strategies for the optimal purification of monoclonal antibodies using Bio-Rad’s resins
• One article covering major focus areas and modalities of biopharmaceutical therapies
• Two articles covering immunogenicity and pharmacokinetic assays for antibody drug monitoring and bioanalysis
• Two articles covering regulatory guidelines and safety considerations relevant to therapeutic antibody development

• Concise advertising email copy drafted to promote each article